Welcome to the Attention Web." Websites Are for People, Not Metrics It’s no longer just your clicks they want, it’s your time and attention. Sites like the New York Times are redesigning themselves in ways that place less emphasis on the all-powerful click. Spurred by new technology and plummeting click-through rates, what happens between the clicks is becoming increasingly important and the media world is scrambling to adapt. But something is happening to the click web. "In 20 years, everything else about the web has been transformed, but the click remains unchanged, we live on the click web. Racking up high numbers of clicks is not a real metric of meaning as Tony Haile put it in his post, Dominating the organic search results means little if people are not compelled to not only click through your site and read your content, but bookmark your site and return again and again. Morgan Jenkins, Marketing Strategist at PCR, offered up this detailed infographic designed to illustrate the four common "Homepage Conversion Killers" that can quickly discourage visitors from staying at a website.Īll the latest and greatest SEO tactics and tools will be wasted if your homepage design is not optimized to attract visitors to explore. So how can you increase the likelihood of capturing the attention of visitors to your site? 4 Website Design Mistakes and Easy Fixes And even if they do, most of them won't stay long. Building and designing your website is not like the film, Field of Dreams just because you build it doesn't mean they will come. If they happened upon an article page, a blog page perhaps, then the percentage was a bit better, over 65% of visitors stayed longer.īut the problem of capturing and keeping the attention of your desired audience is a real one. And what's worse, his data indicates that on average 55% of people who click onto a site spent fewer than 15 seconds actively on a page. According to data from Tony Haile of Chartbeat,you have 15 seconds to capture the attention of your website visitors.
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